It’s one of the ways the face of SEO has dramatically shifted in
the last 12 months.
What Google has admitted to is that WHO you are matters in SEO.
Google is actively monitoring how much the blog posts YOU produce
are shared, tweeted, linked on Facebook Fan Pages, etc. Google
knows that if the internet as a whole isn’t listening to you and
isn’t sharing your sites, it’s probably not great work. And if it’s
not great work, it probably doesn’t deserve to be ranked highly in
Google and get all that free SEO traffic.
That’s the situation in a nutshell. This kind of outside engagement
via social media - and who YOU and YOUR blog are (and Google’s
interpretation of your popularity in the marketplace) that are
gonna matter more and more in 2012.
I’m super excited about these changes because it means that big
corporate brands or the people with the biggest link building
budgets won’t necessarily be the automatic winners in the top 10 of
Who’s going to win are the folks doing work that matters - the
folks creating something worth sharing.
Smatched went to Click Asia Conference in Mumbai. All about mobile, web and social marketing. Fantastic, learned a lot. How can we use it to develop our business? My bet is Facebook is the most powerful strategy at the moment..